Trump Media is reportedly seeking a $3 billion crypto investment, with $2 billion through equity and $1 billion via a convertible bond issuance.
The initiative is part of a strategic shift beyond media into financial services, including retail investment products aligned with Trump's 'America First' agenda.
The plans have faced regulatory scrutiny and ethical debate due to Trump's political influence.
The funding announcement is anticipated ahead of a crypto-focused event with prominent speakers, leading to a modest 1.5% rise in Bitcoin amidst investor interest.