President-elect Donald Trump's media company, Trump Media & Technology Group, has filed a trademark application for a crypto payment service called 'TruthFi.'
The application suggests Trump Media's interest in diversifying its business beyond the Truth Social platform.
Trump Media is reportedly in discussions to acquire crypto trading platform Bakkt.
Trump's shifting stance on cryptocurrency and his family's involvement in their own crypto venture, World Liberty Financial, indicate their growing engagement with the crypto industry.