Trump Media & Technology Group (TMTG) plans to invest $2.5 billion in Bitcoin through a combination of stock and debt.
The investment is seen as a move to safeguard against discriminatory financial practices and to enhance financial transactions across TMTG's platforms.
The Trump family has shown growing interest in cryptocurrency ventures, with previous initiatives and investments in the crypto space.
Despite an initial surge in TMTG shares following the announcement, they later dropped by more than 5%, while Bitcoin has been regaining momentum in the market.