Trump's media company, Trump Media and Technology Group, is set to receive a $2.5 billion investment from institutional investors to build up a bitcoin reserve.
About 50 institutional investors will provide $1.5 billion for common shares and another $1 billion for convertible senior notes in Trump Media and Technology Group.
The investment is intended to create a 'bitcoin treasury', similar to the concept of a 'strategic bitcoin reserve' for the US government, reflecting a shift in Trump's stance on cryptocurrencies.
Trump Media's CEO, Devin Nunes, sees Bitcoin as a key financial asset and the investment aims to bolster the company's defenses against financial discrimination. Trump himself has embraced cryptocurrencies, launching his own cryptocurrency projects and accepting donations in crypto during his campaign.