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Tuning into Wellness: How Optum Zoom Happy Beats amplified well-being for over 10,000 students
- The Optum Zoom Happy Beats campaign brought music and mindfulness to college campuses in India in a first-of-its-kind wellness initiative.
- Organized by Optum India and Zoom with Radio Mirchi, the campaign featured a custom truck, live music performances, and wellness activities in four major cities.
- The campaign's highlight was a custom-designed truck that served as a performance stage and interactive zone across eight colleges in Bengaluru, Hyderabad, Chennai, and Delhi.
- Famous bands like Swastik, Kanya, and Aatma performed at colleges, offering students moments to breathe, groove, reflect, and reconnect.
- The campaign aimed to address health and emotional fatigue among students through music and engaging experiences, well-attuned to the audience.
- Chill Zones facilitated interactions and conversations around stress relief and self-awareness through games and activities.
- Radio Mirchi hosts brought the Chill Zones to life with live shoutouts, interactions, and wellness-themed activities.
- The initiative, according to Uma Ratnam Krishnan, aimed to blend music and wellness to connect with young minds, offering an immersive wellness and entertainment experience.
- Faculty members also contributed perspectives on emotional wellness and the role of music in overall wellbeing, fostering a safe space for reflection and joy.
- With over 10,000 students engaged and 20 million+ digital impressions, Happy Beats made a lasting impact by combining rhythm, resilience, and purpose.
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