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Turning meditation into money: how Insight Timer monetizes 25M users

  • Insight Timer has around 25 million installs and 3 million monthly active users.
  • The app generated $1.1M in revenue in January.
  • Insight Timer enjoys a 4.9 rating with almost 500K reviewers on the App Store.
  • The app offers easy registration, access to thousands of free resources, and a minimalist interface with lightweight gamification.

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