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Twilio and Orange Join Forces to Expand RCS Business Messaging Across France
- Twilio partners with Orange to expand RCS Business Messaging in France.
- The partnership aims to provide a communications experience directly in messaging apps.
- RCS covers over 70% of the mobile base in France and is projected to reach 85% by the end of the year.
- Twilio reverts to standard SMS for the portion of the mobile base not covered by RCS.
- Businesses are increasingly investing in RCS messaging, with consumers preferring it over traditional SMS.
- RCS protocol enables interactive exchanges with features like images, carousels, and performance tracking.
- Orange and Twilio collaboration aims to accelerate RCS Business Messaging deployment in France.
- RCS offers improved security for brands, enhancing customer trust and engagement.
- RCS allows businesses to deliver rich, branded conversations directly in the native messaging app.
- Businesses leveraging RCS can drive higher conversion rates by offering personalized, interactive experiences.
- RCS represents an opportunity for businesses to stand out in a crowded digital landscape.
- RCS aligns with user expectations and regulatory trends, positioning itself as a future-proof channel for customer interaction.
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