Twilio unveiled its next-generation customer engagement platform at SIGNAL 2025, designed for seamless engagement in an AI- and data-powered world.
The platform includes enhanced Customer Data Platform (CDP) capabilities, conversational AI tools, trusted communications channels, and intelligent compliance solutions.
Twilio aims to deliver amazing digital interactions between businesses and consumers with a focus on AI, data, and communication channels.
The platform will offer omnichannel communications, authentication, automation, predictive insights, and a unified profile API incorporating contextual Segment CDP data.
Twilio's conversational AI updates include ConversationRelay and Conversational Intelligence tools for voice calls and text-based conversations.
Plans to introduce RCS, WhatsApp Business Calling, and Compliance Toolkit aim to enhance trust and compliance across communication channels.
Data residency features for Email and SMS in the EU are planned for General Availability and Beta, respectively.
Twilio's Segment CDP introduces Event-Triggered Journeys, rich contextual payloads, observability, and scalability improvements for real-time personalization.
New integrations with partners like Amplitude and Attribution App will enhance Twilio's Segment CDP offerings.
Twilio's platform focuses on building better customer experiences through AI, data-powered engagement, trusted communications, and personalized insights.