Twitter CEO Linda Yaccarino announced her departure after a two-year tenure, longer than expected by some observers.
Yaccarino took on the challenge of fixing Elon Musk's ad business at Twitter, which he had destabilized after acquiring the company.
Musk's disinterest in traditional advertising methods and erratic behavior posed significant challenges for Yaccarino's role in reviving the ad business.
Elon Musk's focus on areas other than advertising, such as AI ventures, indicates a shift away from prioritizing Twitter's ad revenue.