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Twitter CEO Linda Yaccarino couldn't turn Elon Musk's business around — because of Elon Musk

  • Twitter CEO Linda Yaccarino announced her departure after a two-year tenure, longer than expected by some observers.
  • Yaccarino took on the challenge of fixing Elon Musk's ad business at Twitter, which he had destabilized after acquiring the company.
  • Musk's disinterest in traditional advertising methods and erratic behavior posed significant challenges for Yaccarino's role in reviving the ad business.
  • Elon Musk's focus on areas other than advertising, such as AI ventures, indicates a shift away from prioritizing Twitter's ad revenue.

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