<ul><li>Elon Musk renamed Twitter to "X" and removed the bird logo and associated words like "tweet," causing a $4 billion to $20 billion loss in brand value.</li><li>Analysts and agencies view the renaming as a mistake, as Twitter was a highly recognizable brand with cultural significance.</li><li>The new vision for "X" includes audio, video, messaging, payments, and banking, requiring a complete rebuilding of the brand's cultural impact.</li></ul>

Twitter Turning Into X Is Set To Kill Billions In Brand Value

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