<ul><li>Yaccarino, the new CEO of Twitter, plans to introduce full-screen, sound-on video ads in the platform's short-video feed, aiming to enhance user engagement and advertising opportunities.</li><li>Twitter is in discussions with Google for a potential partnership that could involve advertising collaboration and access to Twitter's data, as part of Yaccarino's efforts to expand the company's reach and revenue streams.</li><li>Additionally, Twitter seeks to consolidate its contracts with tech giants like Amazon.com, Salesforce, and IBM into broader partnerships, aiming to streamline operations and strengthen its business beyond digital advertising.</li></ul>

Twitter’s new chief Linda Yaccarino working on plans to bring advertisers back to platform: Report

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