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Types of Franchise Business Models – COFO, FOCO, FOFO

  • Franchising is a business model where a franchisor allows a franchisee to run a business using their brand.
  • There are three types of franchise business models: COFO, FOCO, and FOFO.
  • COFO (Company Owned Franchise Operated) model involves the company investing in the business while the franchisee operates it.
  • FOCO (Franchise Owned Company Operated) model is where the franchisee owns the property, and the franchising company manages the operation.

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