<ul><li>Segwise, an AI-first user acquisition (UA) platform, has launched its latest innovation — the Creative Analytics AI Agent.</li><li>The new tool helps mobile game and app publishers improve advertising strategies by analysing creative elements and providing actionable insights to boost return on ad spend.</li><li>It uses multimodal AI technology to automatically tag ad creatives with key elements and aggregates performance data from major ad networks.</li><li>The AI agent helps marketers identify high-performing elements, detect trends, and make adjustments for enhanced campaign performance.</li></ul>

UA Platform Segwise Launches Creative Analytics AI Agent

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