<ul><li>UAE investors are targeting India's OTT (Over-The-Top) market, driven by the country's growing video streaming audience of over 547.3 million.</li><li>Smartphones are the dominant choice for online video consumption, with 97% of viewers using them and 81% relying exclusively on smartphones for OTT content.</li><li>UAE-based investment firm Royal Cut Investment invested AED 50 million in Royal Rapchee Entertainment, a new OTT streaming platform launching in UAE and India, with plans to expand across Asian and Middle Eastern countries.</li><li>OTT growth in India is propelled by AVoD (Advertising-Based Video on Demand) audiences, with free content driving expansion, especially in small towns and rural areas.</li></ul>

UAE Investors Eye India’s OTT market

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