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Uber Partners With Instacart to Extend Reach of ‘Sponsored Items’

  • Uber Advertising has partnered with Instacart's Carrot Ads to extend the reach of Uber Eats' Sponsored Items formats to consumer packaged goods (CPG) advertisers.
  • CPG advertisers in the U.S. can now reach millions of shoppers on Uber Eats using the Carrot Ads solution, offering increased discoverability of relevant products and brands.
  • The integration allows CPG advertisers to build campaigns using Instacart Ads Manager that automatically extend throughout the Instacart Ads ecosystem, including the Uber Eats grocery and retail marketplace.
  • The partnership aims to provide CPG brands of all sizes with a way to easily reach a engaged audience and meet their advertising goals.

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