Uber Advertising has partnered with Instacart's Carrot Ads to extend the reach of Uber Eats' Sponsored Items formats to consumer packaged goods (CPG) advertisers.
CPG advertisers in the U.S. can now reach millions of shoppers on Uber Eats using the Carrot Ads solution, offering increased discoverability of relevant products and brands.
The integration allows CPG advertisers to build campaigns using Instacart Ads Manager that automatically extend throughout the Instacart Ads ecosystem, including the Uber Eats grocery and retail marketplace.
The partnership aims to provide CPG brands of all sizes with a way to easily reach a engaged audience and meet their advertising goals.