<ul><li>Uber is focusing on growing its ride-hailing business in suburban areas and other less-dense markets.</li><li>Around 20% of Uber's ride-hailing trips happen in less-dense markets, which are showing faster growth than rides in cities.</li><li>Bringing ride-hailing and delivery services to the suburbs is seen as a growth opportunity, despite challenges like driver availability and car ownership.</li><li>Uber's CEO mentioned that suburbanites are using Uber for more day-to-day rides and services like Uber Reserve, indicating potential profitability in these markets.</li></ul>

Uber's plan to grow its ride-hailing business includes suburbanites who already own a car

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