Staff at Ubisoft Quebec, the studio behind Assassin's Creed Shadows, have been advised not to celebrate or post about the game's launch on social media due to concerns of online harassment.
The online anger surrounding the game has been directed at various elements, including the inclusion of a black samurai protagonist and promotional materials deemed culturally insensitive.
In response to the hostile online atmosphere, Ubisoft has implemented an anti-online harassment plan, which includes closely monitoring social media platforms and taking necessary actions against harassment.
Other game publishers, such as Square Enix, have also taken steps to address online harassment and improve employee safety.