Ubisoft introduced NEO NPC, an AI prototype developed in collaboration with Nvidia and Inworld AI to create non-player characters (NPCs) that respond dynamically to player interactions.
While AI-powered NPCs offer benefits such as dynamic storytelling and immersive experiences, critics argue that it risks eliminating the emotional depth brought by human writers and voice actors.
Concerns arise regarding AI's inability to understand human creativity and innovation in game development.
The success of Ubisoft's AI experiment lies in using AI as a tool to aid writers rather than replacing them, preserving the emotional depth that players crave.