<ul><li>"If an executive pulls out a phone during your meeting, you’ve lost them." A Director of UX told me, speaking about his experiences.</li><li>Designers often struggle with getting executives to care about design and understanding their needs and wants.</li><li>Effective communication with executives is crucial to gaining their attention and approval for design ideas.</li><li>Designers must focus on demonstrating the business impact of their ideas to make executives care about design.</li></ul>

Understanding how to talk with executives is a required design skill

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