Service design is a multidisciplinary approach focused on crafting meaningful, user-centered experiences within service ecosystems.
Service design helps organizations differentiate themselves by creating seamless, memorable user experiences that extend beyond individual products.
Key components of service design include service blueprinting, service process planning, and customer journey mapping.
Recommended books on service design include 'This is Service Design Thinking', 'Service Design: From Insight to Implementation', 'The Service Innovation Handbook', and 'Mapping Experiences'.