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Understanding Service Design - Key Concepts & Books Explore

  • Service design is a multidisciplinary approach focused on crafting meaningful, user-centered experiences within service ecosystems.
  • Service design helps organizations differentiate themselves by creating seamless, memorable user experiences that extend beyond individual products.
  • Key components of service design include service blueprinting, service process planning, and customer journey mapping.
  • Recommended books on service design include 'This is Service Design Thinking', 'Service Design: From Insight to Implementation', 'The Service Innovation Handbook', and 'Mapping Experiences'.

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