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Understanding the Basics of Paid Search Advertising for Small Businesses
- Paid Search Advertising, also known as Pay-Per-Click Marketing, is highly productive in directing targeted traffic to a webpage.
- PPC campaigns are determined as risk-free and result in controlled growth on investment at 200%.
- PPC employs an auction system, where businesses can target specific keywords or phrases relevant to their offerings and pay for them.
- The position of advertisements is determined by Google’s Ad Rank formula.
- PPC ads ensure instant recognition and visibility, which is useful for businesses that need instant visibility during product promotions or launches.
- PPC gives businesses the functionality to target their ads to specific users who search for products and their devices.
- Small businesses can set daily or monthly limits on advertising, therefore avoiding over-expenditure and ensuring cost-effectiveness.
- PPC campaigns come with statistics displaying the number of impressions, clicks, and conversions in record time, enabling businesses to optimize their ad campaigns for efficiency over time.
- On average, for every dollar spent on Google ads, $2 is earned back in revenue. Therefore, if properly undertaken, PPC is very profitable.
- Best practices of PPC campaigns include keyword research, engaging Ad copy, optimized landing pages, regular monitoring and adjustment, usage of negative keywords and mobile optimization.
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