<ul><li>Voice is the personality of your brand, while tone is the emotional nuance applied depending on the situation.</li><li>Microcopy, such as button labels and error messages, can enhance user experience and boost conversion rates.</li><li>Tailored approaches for different UI components, including empty states, forms, onboarding, notifications, and error messages.</li><li>AI can assist in generating text, but the human touch and empathy are crucial in understanding user emotions and context.</li></ul>

Understanding Users: 10 Heuristics for Effective UX Writing

Discover more