Unify AI Business Corp. secures $40 million in funding to enhance go-to-market operations by integrating real-time buyer signals with automated workflows.
Unify's platform leverages AI technology to identify high-potential prospective buyers based on intent signals like website activity and engagement behavior.
The company offers customizable workflows, named 'Plays', that automate prospect identification, research, message personalization, and multi-channel outreach to increase campaign effectiveness.
Battery Ventures led the Series B funding round, acknowledging Unify's innovative approach in uncovering and prioritizing signals to facilitate personalized outreach.