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Unlocking 2024: 5 Black Friday Trends That Will Surprise Shoppers

  • Electronics dominate the Black Friday market, accounting for nearly 49% of all items purchased.
  • Clothing and accessories appeal to a wide audience, with around 82.7% of women and 70.3% of men showing interest in these products.
  • Cosmetics make up about 23% of all Black Friday sales.
  • Millennials aged 25 to 34 form a major segment of Black Friday consumers, particularly interested in electronics and anticipating discounts.

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