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Unlocking Funding: Essential Steps for Startups Before Pitching Investors
- Investors look for benchmarks and precedents in startups and consider angel investors a good option for investing in a particular industry.
- It is important for the startups to secure a committing interest from funds before expecting an investment.
- Funds prefer to diversify their risks by investing in startups where they are not the only investor.
- Going to a fund that specializes in a particular field can be a smart move, as they may potentially invest in a startup and offer their expertise.
- Founders need to show investors that their life path led them to a startup, and the startup solves a critical problem faced by its clients.
- Culture of partnership and mutual respect works better and rude founders are not welcomed in the environment.
- After the first contact, a founder needs to be ready to withstand long negotiations to keep up the engagement of investors in their startup project.
- Constant fundraising is necessary, and founders need to play by the rules of competition to stand out from the other hundreds of projects.
- Founders should demonstrate that their project is better than the other startups applying for the same portfolio.
- It’s important to keep all the details in check, from the accounting of resources to the quality of the processes built in the team.
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