<ul data-eligibleForWebStory="true"><li>Internal analysis helps product managers identify strengths and weaknesses to ensure alignment and competitiveness.</li><li>The VRIO framework assesses resources for sustainable competitive advantage through Value, Rarity, Imitability, and Organization.</li><li>Value assesses a resource's ability to meet customer needs and outpace competitors.</li><li>Rarity determines if a resource is unique and provides a competitive edge.</li><li>Imitability evaluates how easily competitors can replicate a resource.</li><li>Organization looks at the company's structure to leverage resources effectively.</li><li>Resources that are valuable, rare, hard to imitate, and well-organized provide sustainable competitive advantage.</li><li>Core competencies should be protected and scaled, while temporary advantages require continuous innovation.</li><li>Misclassifying resources can lead to overconfidence in competitiveness.</li><li>Collaborative VRIO analysis across functions ensures a comprehensive view of competitive assets.</li></ul>

Unlocking Your Product’s Potential: Conducting Internal Analysis

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