<ul data-eligibleForWebStory="true">D2C jewellery startup GIVA raised INR 530 Cr in its latest funding round led by Creaegis.Existing investors like Premji Invest, Epiq Capital, and Edelweiss Discovery Fund also participated.The funds will be used to enhance retail and digital presence, upgrade supply chain tech, and expand product offerings.GIVA plans to open 145-150 stores targeting tier II cities, adding to its current 240+ stores.COO Aditya Labroo has been promoted as a co-founder of the Bengaluru-based startup.GIVA is valued at $374 Mn, up from $254 Mn in its last funding round.A resolution was passed to issue Series C CCPS to raise INR 450 Cr, with Creaegis leading the investment.Premji Invest and Epiq Capital are among the backers injecting funds.GIVA widened its product range to include gold and lab-grown diamond jewellery alongside silver.Currently, GIVA operates 199 stores across tier I & II cities and sells through various channels including its website and shop-in-shop setups.The company raised funding from Alteria Capital and Northern Arc earlier to expand its retail presence.GIVA's operating revenue increased by 66% YoY to INR 273.6 Cr, but its net loss widened due to increased metal procurement costs.The Indian online jewellery market sees GIVA competing with various players like Palmonas, Voylla, and BlueStone.BlueStone, GIVA's competitor, is preparing for a public listing in 2025 after receiving SEBI approval.