<ul><li>NOT Wieden+Kennedy unveils a transformative design system and visual identity for Upwork.</li><li>The new branding reflects Upwork's mission to seamlessly integrate work into people's lives.</li><li>The design system features a fluid grid system and dimensional typographic treatments.</li><li>The collaboration between Upwork and NOT Wieden+Kennedy captures the brand's identity while allowing for flexibility and growth.</li></ul>

Upwork’s New Visual Identity Redefines the Future of Branding

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