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Urban Company Forms JV To Fuel Saudi’s Home Service Business

  • Urban Company has partnered with SMASCO to establish a joint venture called Waed Khadmat Al-Munzal for Marketing Co. to launch a new home services platform in Saudi Arabia.
  • The JV aims to enhance the domestic service landscape in Saudi Arabia by combining Urban Company's technology expertise with SMASCO's manpower resources.
  • SMASCO is a technology marketplace for home services, offering over 765 professional services in more than 55 cities and provinces.
  • Urban Company recently reported a 70% reduction in losses in FY24 and secured funding from Prosus and Dharana Capital.

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