Urban Company transformed India's home services sector by bridging the gap between consumer expectations and worker empowerment, creating a structured and reliable marketplace.
Urban Company focused on trust and mutual benefit, treating workers as stakeholders and providing them with dignity and better opportunities.
Urban Company implemented a balanced marketplace, prioritizing the needs of both workers and customers, and built trust through incremental changes in consumer behavior.
With a measured and adaptable expansion strategy, Urban Company successfully expanded its gig work model to international markets while maintaining profitability and sustainability.