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Urban Company’s Product-Led Makeover: Can It Outgrow Its Services DNA?

  • Urban Company transitions from services to product-services mix as it prepares for public listing.
  • The shift began in 2023 with the launch of its water purifiers and smart locks.
  • Company to launch air conditioners next, expanding its product range for customers and professionals.
  • Financial reports show significant revenue growth from product sales, aiding profitability.
  • Challenges lie ahead as Urban Company navigates the complexities of being a product-led business.

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