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U.S. DOJ weighs Google breakup in historic antitrust case
- As part of an antitrust lawsuit, the U.S. Department of Justice (DOJ) has indicated it may recommend breaking up Google to prevent it from using Android, Play, and Chrome products to give Google Search and research-related products and features an edge over competitors.
- The DOJ has recently opposed Google, claiming the world's largest search engine acquired scale and data privileges from its illegitimate distribution deals with other tech firms.
- It has been nearly two decades since the government unveiled such a comprehensive legal case, with Microsoft the last tech giant to face the DOJ.
- Various industry sources argue that such as action can’t come soon enough considering Google monopolized both the search and online advertising arena years ago.
- The real-world issue is that Google is stifling competition, but antitrust remedies may be implemented as a result.
- One firm with such a notion is MacDailyNews, which attributes Google’s monopoly to various campaign contributions that permitted the company to acquire DoubleClick in 2007.
- There is evidence to suggest that this helped the company mutate into the global conglomerate it has become today.
- Global market share of nearly 87% (91.53%) in the worldwide search engine market is troubling, especially considering one sole company controls a fundamental gateway to the internet.
- This system is completely closed and controlled in this scenario, with the likes of Google deciding what does and does not get seen and heard.
- Unfortunately, to date, the company has avoided any real-life consequences due to alleged corruption among those in power.
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