<ul><li>Airbnb disrupted the hospitality business by addressing weak points in the traditional hotel model and improving the matching process between guests and hosts.</li><li>They accomplished this by decoupling the customer value chain, identifying weak links and striving to improve them.</li><li>Decoupling is a fundamental concept that can be applied to various industries to drive innovation and growth.</li><li>Other examples of decoupling include Zocdoc in healthcare, which made it easier for patients to find and schedule appointments.</li></ul>

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