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User Personas are Dead: AI-Powered User Models for 2025 and Beyond
- Traditional static personas are becoming outdated due to AI's ability to capture real user behavior.
- AI-powered dynamic user models are being advocated to better reflect how real people behave.
- Alan Cooper's introduction of personas in the 90s provided teams with a shared language to understand users, but they are no longer sufficient.
- Static personas simplify users' complexity by trying to summarize them with a few traits, potentially reinforcing bias and missing edge cases.
- AI-driven models can track the evolving and inconsistent nature of real users, offering hyper-personalized experiences.
- By focusing on user behavior and using tools that craft dynamic user models in real-time, companies can adapt better to users' changing needs.
- Tools for tracking behavior and understanding user intent are crucial for creating effective user models.
- In 2025, products will be judged not just on features but on how fast they can learn and adapt to users' shifting moods.
- Human qualitative research remains essential for gaining insights and context that AI-powered tools may miss.
- Retiring static personas is about embracing dynamic user understanding through AI and qualitative research efforts.
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