A naukri.com initiative
Medium
1M
72
Image Credit: Medium
Users Don’t Always Know What They Want — And That’s Exactly Why You’re Here
- Users don’t always know what they want, and it's not their fault.
- The sweet spot for innovation lies between user needs and delights.
- Needs are often buried under complaints, wants are shaped by familiarity, and delight is unexpected.
- Sometimes, it means challenging what the user asked for to provide what they actually need.
Read Full Article
4 Likes
For uninterrupted reading, download the app