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Logrocket
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Users hate waiting: Here’s how to make loading screens a bit enjoyable
- Users today are becoming increasingly impatient, especially with the rise of the TikTok attention span.
- Designing enjoyable loading screens is crucial as perceived wait times feel longer than they actually are.
- To make waiting more pleasant, loading screens can be made fun or usable.
- Fun ways include designing engaging spinners, using skeleton patterns, and showing the value of background processes.
- Usable approaches involve providing tips, indicating wait times, and aligning loading screens with the product experience.
- Consider accessibility for sight-impaired users during wait times, especially for longer loading periods.
- Choosing the best approach for designing loading screens depends on the duration of the wait time.
- Investing in optimizing loading screen UI can be beneficial for mature products to enhance user experience and potentially increase ROI.
- Small improvements in handling wait times can significantly impact overall user satisfaction and retention rates.
- Micro-moments, such as loading screens, play a role in shaping the user's perception of the product and can influence their likelihood to return.
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