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UX frameworks lie — Here’s what real users do

  • UX frameworks simplify complex user behavior, but real users often deviate from the expected paths and actions.
  • User personas are directional tools meant to build empathy, not scientific representations of user behavior.
  • Designing for real users requires understanding non-linear user journeys and flexibility in workflows.
  • Users may skip onboarding processes, follow different sequences, or dive into advanced features without mastering the basics.
  • Identifying detachment from real user behavior can be done through session recordings, usability testing, and user path analysis.
  • Progressive onboarding, healthy redundancy, and designing for errors and detours are key principles in designing for real users.
  • Contextual help, monitoring friction points, and segment-specific paths are strategies to enhance the user experience based on real user behavior.
  • Designing for reality, not theory, involves observing user behavior, analyzing data, and iterating on designs to meet the diverse needs of users.

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