<ul><li>UX metrics play a crucial role in understanding user experiences beyond common metrics like bounce rate or clicks per page.</li><li>Key UX metrics that actually matter include Task Success Rate (TSR), Time on Task, User Error Rate, System Usability Scale (SUS), Net Promoter Score (NPS), User Retention & Churn, and Customer Satisfaction (CSAT).</li><li>Tracking these metrics provides insights into usability, task completion efficiency, user engagement, error rates, brand perception, user retention, and customer satisfaction.</li><li>Utilizing both quantitative and qualitative methods in UX research ensures a comprehensive understanding of user behavior and preferences, leading to improved design and conversion rates.</li></ul>

UX Metrics That Actually Matter

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