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Vague Patch Notes: The ridiculous marketing doublespeak around MMORPGs

  • New World marketing department has tried to brand it as anything other than an MMORPG.
  • Marketing departments try to avoid MMORPG as a term to sell games to The Average Gamer.
  • It's ridiculous to assume you can trick people into playing a game by calling it something else.
  • If a video game requires an online connection, involves playing with lots of other people in a shared world and has a persistent landscape, it's going to be realized as an MMORPG.
  • Marketing teams try to set different expectations for the future of the game than what they are initially.
  • Sometimes words are used to define not what the game is but what it is expected to be.
  • Calling the game a one-time purchase ARPG will be enough to keep everybody satisfied.
  • People are trying to make the best of an awkward situation with some creative marketing when they have nothing but bad options.
  • When Amazon says New World is something other than an MMORPG, it doesn't really mean the game as it exists has changed.
  • It's simply signaling that it doesn't plan to support the game with MMORPG-tier content the way MMORPG fans expect.

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