Riot Games announced allowing esports gambling sponsorships for Tier 1 League of Legends and Valorant teams in certain regions to generate additional revenue.
The change is aimed at engaging thoughtfully in sports betting to prevent unregulated betting and invest revenue back into esports programs.
Riot will vet gambling companies, restrict betting ads on official channels, and prohibit gambling sponsors from placing logos on team jerseys.
While Riot emphasizes responsible betting practices and integrity programs, fan reactions from the League and Valorant communities have been largely negative due to concerns like increased toxicity and gambling addiction.