Gutenberg's press revolutionized printing in the 1440s, transferring control from scribes to printers and secular thinkers.
The digital media era in the 2000s saw a shift from production to attention and algorithmic placement, with the rise of user-generated content on platforms like YouTube.
In the 2010s, ecommerce infrastructure advancements led to a focus on speed, trust, and brand narrative over product cost, with parcel delivery costs decreasing.
Currently, knowledge margins are rapidly eroding, impacting sectors like content creation, creator monetization, SaaS unit economics, and consulting services.