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Value is shifting across the knowledge economy — because the marginal

  • Gutenberg's press revolutionized printing in the 1440s, transferring control from scribes to printers and secular thinkers.
  • The digital media era in the 2000s saw a shift from production to attention and algorithmic placement, with the rise of user-generated content on platforms like YouTube.
  • In the 2010s, ecommerce infrastructure advancements led to a focus on speed, trust, and brand narrative over product cost, with parcel delivery costs decreasing.
  • Currently, knowledge margins are rapidly eroding, impacting sectors like content creation, creator monetization, SaaS unit economics, and consulting services.

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