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VeChain’s Bold Vision to Tokenize Human Behavior

  • VeChain is shifting its focus from NFTs and DeFi hype to tokenizing everyday actions like recycling and driving electric cars on the blockchain.
  • CEO Sunny Lu introduced a plan to measure and reward sustainable behavior, partnering with BYD in 2019 to track EV mileage and issue carbon credits.
  • VeChain is integrating AI to enhance blockchain usability with a virtual assistant named 'BMO' and plans to allow users to log in using social accounts or Tesla credentials.
  • VeChain has strong partnerships with companies like Walmart, BMW, and H&M, aiming to maximize the efficiency of global supply chains and has garnered endorsement from the Chinese government.

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