<ul><li>Jessica Lirette, an advanced account executive from Midco, utilized AdMall's co-op tools to close a TV and streaming ad campaign for a local hardware store.</li><li>Using AdMall's co-op source reports, Lirette crafted a $6,500 ad campaign, generating revenue that the account hadn't seen in years.</li><li>Lirette is thrilled with the ability to track revenue in each of the 5 stores using OTT (over-the-top) advertising.</li><li>Having used AdMall for 10 years, Lirette also trains colleagues on how to leverage the platform for targeting specific audiences and interests.</li></ul>

Veteran AE Closes TV and Streaming Campaign Using AdMall's Co-op Tools

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