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Veteran indie dev says success on Steam these days is impossible to predict: 'Why did Balatro take off? You could write a million f***ing essays and none of them will be definitely right'
- Veteran indie developer, Dan Marshall, reflects on the unpredictability of success on Steam for indie games.
- Marshall highlights that determining the reason for a game's success on Steam is a complex and almost random process.
- He mentions that even well-made games often go unnoticed among the vast number of releases on Steam.
- Traditional methods of achieving indie game success, like influencer mentions, no longer guarantee success.
- Marshall points out the changing dynamics of online audience engagement and its impact on game visibility.
- He notes that the influx of content creators and games has made it significantly harder to stand out.
- Steam wishlists, once considered crucial for success, now seem to have lost their impact in the current gaming landscape.
- Marshall muses on the shift in predictability within the games industry and the challenges of forecasting a game's success.
- He discusses the unexpected success of 'Vampire Survivors' and how its humble origins led to widespread popularity.
- Marshall emphasizes that attempting to replicate the success of a viral indie hit is futile and unlikely to yield similar results.
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