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VICTRESS MVMT: Empowering Women Through Life-Stage-Specific Strength Training
- Victress MVMT is a franchise dedicated to empowering women through mindful movement and tailored, evidence-based fitness programs designed to support women in every stage of life.
- The franchise was founded by Stacy Orsborn, who became an advocate for women’s health after a traumatic pregnancy, and Stasi Grenfell, who transformed her life and body through strength training during her second pregnancy.
- The franchise is unique in its focus on women’s life stages and has tailored strength training programs for each life phase, from preparing for childbirth to maintaining mobility through menopause.
- During her third pregnancy, Stacy Orsborn had a traumatic birth experience. She trained rigorously for her subsequent pregnancy, including getting support from a midwife and doula, leading to a fulfilling natural birth experience. This prompted her to start Victress MVMT.
- Stasi Grenfell gained 60 pounds during her first pregnancy and underwent an emergency C-section. For her second pregnancy, she trained under Stacy’s guidance, empowering herself to reach incredible milestones such as squatting 250 lbs before delivering her second child naturally and without complications.
- By focusing on functional strength training that adapts to the hormonal and physiological shifts women experience, Victress MVMT empowers women to stay active, strong, and confident throughout their lives, offering a strong support system to help women build both physical strength and mental resilience.
- Since its inception, Victress MVMT has seen rapid growth, achieving a 414.51% revenue increase since 2019 and a year-over-year growth rate of 38.48% from 2022 to 2023.
- Their franchising model and community-driven philosophy offer female entrepreneurs the tools and support to build their own Victress locations while maintaining a balanced, fulfilling lifestyle.
- Stacy and Stasi believe that through their mission to empower women, they can create a movement that encourages women to embrace their strength, overcome challenges, and thrive in every aspect of their lives.
- Victress MVMT is a supportive environment that goes beyond the gym, offering science-based fitness programs and empowering women to work towards becoming the best versions of themselves in every phase of life.
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