Meta's Threads initially gained rapid attention with 100 million users in a week but later saw a 79% decline in users.
Elon Musk, X's owner, announced a doubling of video viewership on X since taking over the platform in October 2022 for $44 billion.
X CEO Linda Yaccarino and Musk exchanged comments about X's performance, with Yaccarino citing a 90% increase in video views, and Musk confirming a doubling in video viewership.