VinFast, the Vietnamese EV startup, is closing half of its Canadian showrooms just two and a half years after entering the market.
The company initially launched in Canada in late 2022 with plans to rival Tesla, opening 10 showrooms across Ontario, Quebec, and British Columbia.
Five of VinFast's 10 Canadian storefronts are closing, reflecting challenges faced by EV startups as the market cools and interest rates rise.
VinFast plans to maintain five showrooms in certain Canadian locations and is exploring franchise dealer partnerships in a shift from its direct-sales approach.