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Viral outrage over Apple’s EU payment warnings misses key fact

  • Apple clarifies that warning messages next to EU App Store listings are not new and have been in place since the beginning of Apple's DMA Compliance Plan in March 2024.
  • The warnings, indicating the use of third-party payment systems, were not added recently and are not a retaliation following the court decision against Apple in the Epic Games case.
  • Confusion arose from a social media post implying recent enforcement by Apple, which gained attention and led to various opinions within the developer community.
  • Apple disclosed that the warnings are only for EU users and mentioned plans to update the message to clarify payment transactions, following a fine of €500 million from the European Commission for noncompliance under the Digital Markets Act.

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