Indian cricketer Virat Kohli has invested ₹40 crore in Agilitas Sports, a sportswear and equipment company founded by Abhishek Ganguly, former MD of Puma India.
Kohli's investment is part of a larger funding round and marks his deepening involvement in the business side of sports as both an investor and a stakeholder in brand building.
This move strengthens Kohli's ties with Ganguly, as he chose to invest in Agilitas instead of renewing a ₹300 crore deal with Puma, aligning with Ganguly's business vision.
Agilitas Sports aims to create a comprehensive sports ecosystem and has already acquired Mochiko Shoes, licensing rights for Lotto, with plans to launch new brands including Kohli's label, One8.