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Vishal Gaurav, IT leader in CDP, Loyalty and Personalization, discusses retail ERP implementations and how AI is driving customer engagement
- Vishal Gaurav is an IT Delivery Manager specializing in Customer Data Platforms, Loyalty, and Personalization in retail.
- He has extensive experience in AI, ML tools, Cloud Computing, SAP CRM and ERP implementations.
- Vishal focuses on modernizing customer engagement through mobile-first strategies and SaaS-driven marketing.
- He emphasizes utilizing AI for customer personalization and enhancing loyalty programs through data-driven strategies.
- Vishal highlights the importance of integrating systems like CDPs, Loyalty platforms, and CEPs for real-time data synchronization.
- He stresses the need for balancing privacy and personalization to build trust with customers in a post-cookie world.
- Vishal discusses deploying machine learning models for predictive personalization and leveraging AI for dynamic content generation.
- He shares insights on agile architecture, stakeholder alignment, and data integrity in driving successful retail digital transformation.
- Vishal underlines the significance of collaboration with vendors and partners for delivering innovative personalization and loyalty solutions.
- He advocates for SaaS adoption, mobile-first strategies, and cloud integration to enable scalability and real-time innovation in marketing tech.
- Vishal emphasizes customer-centric outcomes, cross-functional collaboration, and data-driven solutions in IT and business partnerships.
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